August 11, 2022 | Travis Hoechlin | Law Firm Marketing Content Marketing Digital Marketing SEO
At this point in 2022, every law firm knows the importance of an excellent website. It’s an online space where…
Read MoreAugust 11, 2022 | Travis Hoechlin | Law Firm Marketing Content Marketing Digital Marketing SEO
Every day, prospective bankruptcy clients resort to the internet to find a reputable bankruptcy lawyer in their area. They are…
Read MoreApril 26, 2022 | Travis Hoechlin | Websites
Google is the most popular search engine on the web. With over 70% of the search market share, it is…
Read MoreApril 12, 2022 | Travis Hoechlin | Web Design
Your law firm’s website is often the first impression people will get of your practice. Just as if they were…
Read MoreMarch 2, 2022 | Travis Hoechlin | SEO
There are few better ways to improve business for modern law firms than investing in SEO. SEO, or search engine…
Read MoreFebruary 15, 2022 | Travis Hoechlin | Social Media
Lawyers and law firms have been some of the last holdouts in embracing social media. However, there has been a…
Read MoreFebruary 3, 2022 | Travis Hoechlin | Content Marketing
There is a lot of debate surrounding the role of activism in law firm blogs. Some people believe that law…
Read MoreJanuary 18, 2022 | Travis Hoechlin | Content Marketing
The internet is a constantly changing landscape. While some things may be popular today, others are likely to be popular…
Read MoreJanuary 4, 2022 | Travis Hoechlin | Pay-per-click (PPC) advertising
Pay-Per-Click marketing has been around for quite some time. The method involves paying Google and other search engines to make…
Read MoreDecember 14, 2021 | Travis Hoechlin | Websites Web Design
Logos are one of the necessities of every brand. No matter the industry or the company’s size, having a recognizable…
Read MoreDecember 7, 2021 | Travis Hoechlin | Websites
For most people, business and personal are two entirely different sectors. However, businesses have operated on this model for quite…
Read MoreNovember 23, 2021 | Travis Hoechlin | Websites
Creating a website for your law firm isn’t a one-time project but a long-term investment that requires ongoing reporting and…
Read MoreNovember 9, 2021 | Travis Hoechlin | Law Firm Marketing
In the age of technology and social media, law firms must take full advantage of digital marketing techniques. Although word…
Read MoreOctober 26, 2021 | Travis Hoechlin | Digital Marketing
To run your law firm, you’re going to need to invest your funds wisely. It can be a struggle determining…
Read MoreOctober 12, 2021 | Travis Hoechlin | Social Media
As an attorney, you already have a lot to handle—chances are, one of the last tasks on your mind is…
Read MoreSeptember 21, 2021 | Travis Hoechlin | SEO
Search engine optimization (SEO) is nothing new. For many years, websites have been harnessing SEO tools to improve their website…
Read MoreSeptember 7, 2021 | Travis Hoechlin | Social Media
Most law firms have a lot going on. Between numerous cases and the day-to-day tasks of running a successful business,…
Read MoreAugust 24, 2021 | Travis Hoechlin | SEO
When encountering a legal issue, the first thing most people do is turn to an attorney to answer common questions…
Read MoreAugust 10, 2021 | Travis Hoechlin | Websites
One of the primary functions of any business’s website is to influence your users and potential clients to take action.…
Read MoreJuly 27, 2021 | Travis Hoechlin | Content Marketing
There is genuinely no escaping a company budget. For many companies, including law firms, it is essential to ensure that…
Read MoreJuly 13, 2021 | Travis Hoechlin | SEO
When it comes to digital marketing, there is a lot to consider. Everything from PPC to SEO to social media…
Read MoreJune 28, 2021 | Travis Hoechlin | Law Firm Marketing
Whether you manage a large law firm or practice as a solo attorney, creating a formidable marketing strategy is essential…
Read MoreJune 15, 2021 | Travis Hoechlin | Branding
Reputation management is one of the most vital aspects of maintaining a successful law firm. Most of your potential clients…
Read MoreJune 1, 2021 | Travis Hoechlin | Branding Digital Marketing
As a law firm, it is crucial to create and share compelling content that can capture a reader’s attention while…
Read MoreMay 18, 2021 | Travis Hoechlin | Branding Social Media
Creating a buyer persona has long been a marketing strategy for businesses selling products, but it can also be a…
Read MoreMay 4, 2021 | Travis Hoechlin | SEO
Google is constantly changing its algorithms. This ensures every advertiser can access a level playing field while providing users with…
Read MoreApril 20, 2021 | Travis Hoechlin | Websites
Personal injury law firms face some of the most competition of any law firms in the U.S. As a personal…
Read MoreApril 6, 2021 | Travis Hoechlin | Branding
Every business owner will eventually decide to rebrand their image to stay fresh and relevant. This is especially true for…
Read MoreMarch 16, 2021 | Travis Hoechlin | Social Media
Running a criminal defense firm in the United States requires carefully structured marketing and a keen awareness of the different…
Read MoreMarch 2, 2021 | Travis Hoechlin | Content Marketing
In a time where information is readily available across the internet, it’s hard to figure out ways to stay relevant…
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