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August 11, 2022 | Travis Hoechlin | Law Firm Marketing Content Marketing Digital Marketing SEO

Best Bankruptcy Attorney Website Designs

At this point in 2022, every law firm knows the importance of an excellent website. It’s an online space where…

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August 11, 2022 | Travis Hoechlin | Law Firm Marketing Content Marketing Digital Marketing SEO

Bankruptcy Attorney Digital Marketing Guide

Every day, prospective bankruptcy clients resort to the internet to find a reputable bankruptcy lawyer in their area. They are…

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April 26, 2022 | Travis Hoechlin | Websites

Check-In With Google’s Core Web Vitals

Google is the most popular search engine on the web. With over 70% of the search market share, it is…

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April 12, 2022 | Travis Hoechlin | Web Design

Is Your Law Firm’s Website Approachable to Everyone?

Your law firm’s website is often the first impression people will get of your practice. Just as if they were…

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March 2, 2022 | Travis Hoechlin | SEO

Mastering SEO to Rank Above the Competition in Your Geographic Area

There are few better ways to improve business for modern law firms than investing in SEO. SEO, or search engine…

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February 15, 2022 | Travis Hoechlin | Social Media

Tips for Increasing Your Law Firm’s Social Media Impact

Lawyers and law firms have been some of the last holdouts in embracing social media. However, there has been a…

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January 18, 2022 | Travis Hoechlin | Content Marketing

Creating Evergreen Content for Your Law Blog

The internet is a constantly changing landscape. While some things may be popular today, others are likely to be popular…

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January 4, 2022 | Travis Hoechlin | Pay-per-click (PPC) advertising

Plan Your Firm’s Pay-Per-Click Marketing For 2023

Pay-Per-Click marketing has been around for quite some time. The method involves paying Google and other search engines to make…

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December 14, 2021 | Travis Hoechlin | Websites Web Design

Creating a Logo for Your Firm

Logos are one of the necessities of every brand. No matter the industry or the company’s size, having a recognizable…

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December 7, 2021 | Travis Hoechlin | Websites

What Is a Persona, and Why Should Your Firm Have One?

For most people, business and personal are two entirely different sectors. However, businesses have operated on this model for quite…

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November 23, 2021 | Travis Hoechlin | Websites

When Should You Update Your Law Firm’s Website?

Creating a website for your law firm isn’t a one-time project but a long-term investment that requires ongoing reporting and…

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November 9, 2021 | Travis Hoechlin | Law Firm Marketing

A Guide to Criminal Defense Law Firm Marketing

In the age of technology and social media, law firms must take full advantage of digital marketing techniques. Although word…

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October 26, 2021 | Travis Hoechlin | Digital Marketing

Is It Worth Investing in Digital Marketing?

To run your law firm, you’re going to need to invest your funds wisely. It can be a struggle determining…

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October 12, 2021 | Travis Hoechlin | Social Media

How to Make LinkedIn Work for Your Firm

As an attorney, you already have a lot to handle—chances are, one of the last tasks on your mind is…

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September 21, 2021 | Travis Hoechlin | SEO

5 Ways to Build Links

Search engine optimization (SEO) is nothing new. For many years, websites have been harnessing SEO tools to improve their website…

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September 7, 2021 | Travis Hoechlin | Social Media

8 Ways to Improve Your Firm’s Social Media Presence

Most law firms have a lot going on. Between numerous cases and the day-to-day tasks of running a successful business,…

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August 24, 2021 | Travis Hoechlin | SEO

How Locally Focused SEO Can Boost Your Law Firm’s Website Traffic

When encountering a legal issue, the first thing most people do is turn to an attorney to answer common questions…

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August 10, 2021 | Travis Hoechlin | Websites

Interactive Page Elements and Your Law Firm: What You Need to Know

One of the primary functions of any business’s website is to influence your users and potential clients to take action.…

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July 27, 2021 | Travis Hoechlin | Content Marketing

9 Metrics to Measure the Success of Your Content Marketing Strategy

There is genuinely no escaping a company budget. For many companies, including law firms, it is essential to ensure that…

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July 13, 2021 | Travis Hoechlin | SEO

How to Increase Organic Traffic to Your Law Firm’s Blog

When it comes to digital marketing, there is a lot to consider. Everything from PPC to SEO to social media…

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June 28, 2021 | Travis Hoechlin | Law Firm Marketing

Is Your Law Firm Making These Critical Marketing Mistakes?

Whether you manage a large law firm or practice as a solo attorney, creating a formidable marketing strategy is essential…

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June 15, 2021 | Travis Hoechlin | Branding

5 Ways to Earn More Glowing Reviews for Your Law Firm

Reputation management is one of the most vital aspects of maintaining a successful law firm. Most of your potential clients…

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June 1, 2021 | Travis Hoechlin | Branding Digital Marketing

How Case Studies Can Create Compelling Blogs and Email Blasts

As a law firm, it is crucial to create and share compelling content that can capture a reader’s attention while…

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May 4, 2021 | Travis Hoechlin | SEO

Recent Google Search Changes Your Firm Needs to Understand

Google is constantly changing its algorithms. This ensures every advertiser can access a level playing field while providing users with…

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March 16, 2021 | Travis Hoechlin | Social Media

4 Essential Considerations for Defense Lawyers’ Social Media Accounts

Running a criminal defense firm in the United States requires carefully structured marketing and a keen awareness of the different…

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March 2, 2021 | Travis Hoechlin | Content Marketing

6 Important Content Considerations for Family Law

In a time where information is readily available across the internet, it’s hard to figure out ways to stay relevant…

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