As a law firm, it is crucial to create and share compelling content that can capture a reader’s attention while demonstrating your credibility and positioning you at the forefront of the industry. One great way to do this is by sharing examples of significant cases your firm has won in the past. No matter what type of law your firm practices, creating content around real-life examples of the cases you have handled is one of the best ways to cultivate brand authority and trust from potential clients in your area.
RizeUp Media specializes in helping law firms create better digital marketing strategies, and content is crucial for any business’s marketing efforts. If your team has been struggling to create new compelling content, it’s time to consider drafting content focused on your past cases.
Why Use Case Studies as Content?
Adopt the perspective of your ideal target client. What are they most concerned about when they contact your firm? What are their most likely questions during an initial consultation? Once you ask these questions, you should be able to determine what type of content your target audience is most likely to appreciate. Case studies are especially impactful because they are real-world examples of the kinds of situations your potential clients currently face.
A case study is essentially a breakdown of a recent case your firm handled. It’s best to leave out any identifying information and keep it as generic as possible while covering the most important details of the situation. When a reader consumes a case study, they will envision themselves in the same situation. They will inherently look for parallels between the situation you’re presenting in your case study and their current circumstances.
It’s also important to remember that when a person needs legal services, the need typically arises very suddenly. Perhaps they experienced an unexpected car accident or suffered an injury due to the unpredictable negligence of another party. They may have no idea about the specifics of the law that applies to their current case and feel desperate for information. Case studies allow them to see examples of how their case may unfold and learn important details about their case before committing to legal counsel. This will enable them to approach the situation with greater confidence and feel more comfortable about the idea of hiring an attorney, especially if it is for the first time.
What Details Should I Share About a Recent Case?
No matter what type of law your firm practices, it is generally best to leave out any personal details of your past clients if you want to repurpose case studies as blog posts or other content. Remove names and provide placeholders, and include a short disclaimer that you have altered the names contained in the case study for reasons of privacy.
Provide your readers with the most important details of the case in easily understandable terms. For example, if you are creating a blog post about a recent car accident case your firm handled, talk about how you helped your client establish the defendant’s negligence, how your firm calculated the client’s damages, and provide a breakdown of the results of the case. Your readers should be able to imagine the case unfolding as they read your content.
Some areas of the law pertain to sensitive topics, and it is best to be tactful and nonspecific if you want to divulge a case study of this nature. You can create compelling content without shocking your readers or revealing details about a case that the parties involved in that case would rather not see published. It’s important to strike a balance between creating compelling content and keeping things simple and easy to digest. Ultimately, the goal of repurposing a case study as a blog post or email blast is to encourage the reader to draw parallels between the case you’re describing and their own situation.
Your Published Case Studies Can Attract New Clients
One of the best benefits of using your case studies as new content is that these pieces of content can easily attract new leads. Hiring an attorney for any reason requires a high level of trust. The client needs to know that the attorney they’re considering has the skill and experience to provide the level of representation they expect. When a potential client in this position reads a case study that reflects their own situation, this inherently cultivates trust and establishes your firm as a top choice for the representation they need.
Case studies crafted into shareable content, such as blog posts and marketing emails, are also more intriguing than many other types of written content. Your readers may feel more compelled to share your case study pieces because they inherently encourage a higher level of trust. A piece of content built around real-world events is easier for a reader to take seriously than a generic example that may not accurately reflect reality.
Case Studies as a Part of Your Content Marketing Strategy
Content marketing is one of the most effective forms of inbound marketing available today. Instead of pelting potential leads with paid ads that may not appeal to their interests or needs, inbound marketing focuses on providing valuable experiences and cultivating trust. Case studies can become an incredibly impactful part of your overall content marketing strategy if you leverage this type of content correctly.
One of the biggest challenges facing many modern marketing teams across all industries is consistently developing fresh content for their target audiences. Case studies provide law firms with a unique opportunity to generate fresh new content regularly that’s not only relevant but foundationally based on the professional services they offer.
RizeUp Media offers a complete range of digital marketing solutions to law firms across all practice areas in the US. If you are struggling to refine your content marketing strategy and want to start developing unique and memorable content for your target audience, we can help. Our team can work closely with you to overhaul your current content marketing strategy and find ways to leverage your recent cases as impactful content. Contact us for more information about using your case studies as content and learn more about the other digital marketing services we provide.
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