To run your law firm, you’re going to need to invest your funds wisely. It can be a struggle determining which options will offer a strong return on investment and which are going to be a waste of your funds.
Narrowing it down, marketing can be an incredibly complex area. Not only is there a wide array of marketing formats, but it can also be difficult determining how much marketing you need to perform. So, although marketing is an essential investment, it certainly isn’t a straightforward one.
It isn’t uncommon for law firms to hesitate to hire a professional digital marketing agency. In fact, in general, many attorneys neglect marketing themselves altogether. Marketing can seem like an afterthought with all the duties you have to manage as a lawyer. Although this approach is understandable, it’s one of the quickest and easiest ways for attorneys to shoot themselves (and their firms) in the foot.
Without a successful digital marketing strategy, you’re not going to be seen and bring in new clients. In that sense, effective marketing is one of the foundations of your firm—and it’s certainly an expense worth investing in.
But what if you don’t have the time or experience to create your own digital marketing strategy? You’re already busy enough—attorneys aren’t known for having endless amounts of free time, and marketing can be a time-consuming duty. That’s precisely why it’s a wise decision to work with a professional digital marketing agency to create and manage a marketing campaign for your firm.
In a post-COVID world, if you’re going to market yourself, digital marketing is the way to go. The public is more attached to social media and digital methods of communication than ever before. So, not only should you be putting effort into your firm’s marketing, but you should also be opting for digital strategies.
Still, many law firms have yet to put sufficient funding into their digital marketing strategies. This is incredibly counterproductive to your firm’s growth, as it makes it far more difficult for new clients to discover and get in touch with you. On the other hand, thoughtful marketing can also help you stand out among competing firms.
Why are so many firms hesitant to invest in digital marketing? Well, it could be because of a few reasons, including:
Primarily due to the pandemic, many law firms are suffering from tight budgets—so, they might be hesitant to invest in something they’re not convinced is necessary. If possible, it’s wise to prioritize digital marketing as you determine the budget of your firm. By investing in professional marketing, you’ll be able to bring more clients (and funds) into your establishment.
Unfortunately, some attorneys are under the false belief that if they’re offering a necessary service, marketing won’t be a valuable investment. This is a misguided belief and doesn’t account for several factors in a client’s search for a law firm.
For instance, without effective digital marketing, there’s a slim chance that potential clients are even going to find your firm in the first place. Conversely, if you don’t have strong SEO especially, individuals are far less likely to discover and consider getting in touch with your firm.
The world of law is full of competition. Even if what you’re offering is a necessary service, potential clients are under no obligation to select your services. That’s precisely why you should be utilizing marketing to stand out and make a unique name for your firm.
All law firms can benefit from investing in digital marketing services—and here are just a few reasons.
With an attention-grabbing marketing campaign, it’ll be far simpler to catch the attention of potential clients. It will also be easier for them to find your firm, in the first place, due to the boost in SEO and visibility.
The chances are that your firm serves a specific city or region. Naturally, this means that you’ll want to be seen by individuals within that specific area who could take advantage of your legal services. Professional digital marketers understand exactly how to target audiences from a specific location. For instance, it is always beneficial to home in on local SEO to boost the likelihood that your firm shows up in local search queries.
Not only should clients be able to find your site, but they’ll also need to be convinced to reach out to you. Even if you’re receiving visitors, this isn’t a guarantee that they aren’t going to go elsewhere and hire a competing firm instead. Once individuals have reached your site, you’ll need to use effective marketing to convince them that you’re the best possible option.
Although it is sometimes overlooked by less experienced marketers, building a consistent and recognizable brand for yourself is essential—even if you’re an attorney. If you can maintain a consistent voice and image throughout all your marketing campaigns, you’ll leave a far more relatable (and memorable) impression on viewers. In addition, with a curated online presence, you’ll be able to create a concrete identity for your firm, which clients can then connect with.
If you hire a professional digital marketer, they’ll do more than just strategize and create marketing materials—they’ll also keep track of the campaigns’ success and make prompt adjustments to your strategy, as needed.
Convinced that you should be investing in a digital marketing agency for your firm but aren’t sure who to turn to? At RizeUp Media, we offer expert digital marketing services to attorneys, allowing them to create a strong brand for themselves and bring in new clients. If you’re interested in getting started with us, you can always request a proposal from our site. Or, you can get in touch with RizeUp Media through our online contact form.
Be the first to know about new client generation strategies for lawyers. High-value insights only, no spam.