SEO is an acronym for Search Engine Optimization, which is the process of improving (optimizing) a website so that it is more readily found online. SEO primarily focuses on improving a website’s rankings in search engines like Google and BING. The higher a website appears in the search engine rankings, the greater the likelihood that it will be visited. When a website received more traffic, there is a likelihood for more business.
An important factor for website optimization is the efficiency of the code with which the website is developed. Inefficient code that is bloated can slow down a website’s load time and dilutes the code-to-text (on-page-content). When we optimize on-page content, the optimization is better received by Google when the website code is minimized. Google more readily understands the semantic meaning of a page when there is less code. This helps to improve rankings.
Google’s ranking algorithm is continually updated to improve the experience of its users. In addition to delivering accurate results that address a query, Google also factors into its rankings the speed of a website. A faster website provides a superior user experience to a website visitor. All other things being equal, Google will deliver a faster website before a slower site because a visitor will most likely have a better experience with the faster website. Page load times should be below 2.5 seconds.
Another important ranking factor is whether a website is responsive, which means that the layout of the website adapts to the type of device being used to view the website. When a website is responsive, it delivers a better user experience. Websites that are not responsive attempt to deliver the entire width of a web page meant for a desktop onto a smart phone or tablet. To make the page fit, the on-page content must be reduced in size, which typically makes the page un-viewable. All other things being equal, Google will deliver a mobile responsive website before a non-responsive site.
Google, like its users, prefers websites that are secure. A website with malware is an extreme example of a poor, unsecure website. Of course, no one wants to infect their computer by visiting a website that is not secure. Google has been steadily increasing the importance of having a secure website by increasing the importance of HTTPS websites over HTTP sites.
HTTPS simply means the website is protected with an SSL certificate. SSL stands for Secured Socket Layer. It is a communications protocol which creates a secure connection between a visitor and a website. Protecting the information entered by a visitor and received by the website is important to Google, therefore, they will rank a website that is SSL protected (https) over a website that is not (http).
If you have a viable product or service and a decent price, someone is going to be looking for it online. Users perform 40,000 searches on Google every second! And 84% of Google users skip over the sponsored listing and go straight to the organic results. Ranking organically will give your customers the greatest chance of finding you!
By increasing your rankings, you’re increasing your traffic potential. Increasing traffic gives you more lead opportunities. And more leads are more chances to convert those leads into sales for your business. SEO is a long-term strategy to increase your online presence and strengthen your long-term sales goals.
It takes a lot to rank well for a keyword, so we do exhaustive research to find the very best ones for you.
We perform a full-service cleanup as well as exhaustive upgrades to your code and user experience.
Business Profile Development
To make sure Google and prospective customers know that your business is active, we create and maintain up-to-date profiles for you on trusted online business directories.
Link Portfolio Development
Get the word out about your business. We help by creating a diverse portfolio of links to your website and place them in strategic locations all over the web—on popular industry sites, news sites, blogs, articles, and more.
Custom Content Creation
We create and post high-quality content that will keep your website fresh and at the top of the search rankings and keep potential customers interested in your business.
Ongoing SEO Consultation
At Rizeup Media, SEO is a team effort. You get a dedicated SEO Consultation Team of four to six specialists who get to know your business and your goals and build a campaign strategy from the ground up that will help you achieve those goals.
Service and Performance Reporting
We provide you with reports that show you at-a-glance how your campaign is performing as well as an in-depth review of all the work we’ve done on your behalf.
Your website can benefit from our company’s experience. After all, we have a proven track record of success with past clients, and our professionals are highly qualified from the SEO industry. We’ve helped clients in Houston and around the nation rank in the top 10 of Google, and maintain their positions. We’ve planned SEO marketing campaigns, executed them successfully and monitored their progress. We are masters at ensuring that your website stays on the tracks that lead it to thrive, and drive profitable growth.
We also like to think of ourselves as a loyal SEO service provider. Along with every commitment we make, we strive to keep our clients’ business a secret. Through signing a non-disclosure agreement, we safeguard all our clients’ project details, and take safety measures to permit these to be guarded behind proper encryption, SSL and coding. This lets your business be your own, and not fall into the wrong hands, especially nowadays with the plague of plagiarism, trade secrets, and piracy.
We make the complex simple through digital strategy and design. We create products, platforms and campaigns that move products as well as culture. Your site, your way. Craft a visually pleasing site, strong on function and usability that backs your business objectives and leverages your online presence as a business asset. Give your visitors a seamless, pleasant and productive user experience that keeps them coming back time after time.