What is Pay Per Click?

Pay-Per-Click (PPC) advertising is a marketing channel where you only pay when someone clicks on your ad. Google Ads is the most popular platform for PPC and is run on an auction that has multiple factors, such as a metric called “quality score” as well as the amount an advertiser is willing to pay for clicks.

PPC is a powerful marketing channel that can match your ads with what searchers are looking for. With a well-researched, well-thought-out, and intelligently crafted PPC campaign, you can dramatically increase your targeted traffic and leads. In fact, careful keyword selection and thorough research for the paid search ads can help you reap more benefits than it costs. As you pay only for qualified traffic, it is easy to control the budget and ROI for your paid campaign.

PPC Marketing

Search Engine Optimization, more than ever before, is a long game, whereas PPC offers a more immediate read on results and a quicker path to leads. With the right targeting, ads, landing pages, and strategy you can reach your target audience as they search in various ways for the services you offer. Some searchers will be at the very beginning of their search and others at the end ready to make a purchase decision. Getting in front of searchers with the right message appropriate to their stage in the search process will be key to maximizing conversions.

Let RizeUp Media’s PPC experts set up a highly effective PPC campaign for you, taking into consideration the audience you are trying to reach, your unique selling proposition, and all factors for conversion optimization. We will monitor and continuously optimize your campaigns to achieve maximum effectiveness.

Google Ads

– Boost website traffic, get leads with Google Ads (Sponsored Links section above/next to the search results page)

Display (Banner) Ads

– Image or text ads placed on Google’s expansive display network.


– Retarget or “remarket” to the users who have visited your website/blog earlier but have not taken any action. Don’t miss these potential leads!

Google Shopping Campaigns

– Highlight and list your company’s products on Google Product Listing Ads.

Our Pay Per Click Services

  • Researching negative and positive keywords
  • Competitor analysis
  • Campaigning strategizing and structuring
  • Display network campaigning
  • Advanced optimization practices
  • Remarketing campaigns
  • Improvement of quality scores
  • Waste sending elimination
  • ROI improvement
  • Conversion analysis and tracking
  • Split testing services

Brief process of our pay per click campaign:

  • PPC search campaign strategy
  • Keyword research and selection
  • Ad creative development
  • Campaign set-up
  • Bid management and ROI tracking
  • Landing page optimization and development
  • Campaign management and analysis


We will send you a monthly campaign success report based on the keyword and text choices, as well as send a report of the organic paid keyword rankings. If you have any questions after you review the report, we’ll discuss the campaign’s progress, direction, and answer any questions you may have.

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