In a time where information is readily available across the internet, it’s hard to figure out ways to stay relevant online. Setting your law firm apart from others can be tricky, at best. At worst, many of the most common tips and tricks for other types of businesses can seem inappropriate or unprofessional for a law firm. If you operate a law firm, one of the best ways to enhance your online presence is to include a blog on your website.
A blog is a wonderful way to improve your SEO tactics and be sure that your website performs well in Google searches. Blogs also provide valuable information to your clients. In addition, you can include much more specific and detailed information than you could on your homepage, ensuring your potential clients learn as much as possible. Perhaps most importantly, blogs add a human element to your site. The right blog content can show clients that, although you are legal professionals, you are approachable and available during their time of need.
Legal Blogs for Family Law
Approachability is especially impactful in family law. Law firms within these practice areas often must approach delicate family situations with sensitivity and compassion. Featuring a family law website blog helps begin the process, connecting with your clients and building trust before they even pick up the phone to call you. However, there are important aspects to consider before creating a family law blog.
Consider these suggestions to create a blog that not only improves your SEO family law marketing efforts but caters to the unique needs of families going through difficult legal times.
Be Selective with Your Topics
When you write about family law, it helps to be selective and specific with your blog posts. Individuals reading general information pages or vague blog topics may experience difficulty finding pertinent information. As a result, they may still feel uneasy about their legal situation even after browsing your content. With access to specific blog topics that more closely mirror their own situation, they’ll feel reassured that you are specifically qualified to help them.
For example, it’s better to create separate posts about high-asset divorce, bankruptcy in divorce, and same-sex divorce than it is to simply create one long blog post covering divorce. Even if the processes are similar, clients want to see their situation reflected in what they’re reading. Showing specificity makes them believe that you are particularly qualified to help them. In the future, they will be more likely to seek out your law firm for representation.
Include Common Client Questions
When covering a family law blog topic, it’s especially helpful to include frequently asked questions and succinct, clear answers. It’s likely that new or potential clients will have similar questions, and being able to access answers in your blog content showcases your ability to help. Better yet, finding the answers they need on your page eliminates the need to search elsewhere for representation.
Being able to figure out small aspects of the process ahead of them helps your clients reduce stress and eliminates feelings of powerlessness in their situation before they even reach out to you. The peace and compassion you show in these answers may be what draws new clients to your firm. Use a mix of legal questions as well as situational and emotional questions to appeal to the typical family law client.
Focus on Strengths and Specialties
Hone in on specific areas where your firm has a lot of experience. This may seem obvious, but providing more content about your specialties will help to attract the right demographic of clients seeking information about practice areas you excel in. These clients represent cases that provide your best chance of winning favorable outcomes.
For example, if you’ve won multiple cases regarding custody rights for fathers of teenage children, write a blog post about it. Your blog will appear in the search results for clients on the hunt for similar topics. As a result, more fathers seeking custody will view and click through to your site instead of landing on a general custody attorney page.
Strike a Balance
As a law firm, it’s natural to want to include legal precedents, technical terms, and even harsh realities in your online information. You want your clients to know what they’re up against and what the possible outcomes may be. However, for family law clients already struggling with a difficult situation, try to strike a balance between critical information and sensitivity.
Families seeking your services are going through an emotional time. In most cases, reading blunt accounts of what happens if they lose their case will not help them feel hopeful or supported. Instead, create content that provides the necessary information and also acknowledges their situation. Striking the right balance demonstrates your skill as well as your compassion and sensitivity, giving you an advantage over other family law firms.
Incorporate Geographical Identifiers
When it comes to SEO, it’s best to be as geographically specific as possible. Incorporating place names helps you hit some very common key phrases and rank higher on Google’s search engine results page. In addition, your blog will include useful, location-specific legal information and feel more accessible to your readers.
For example, rather than writing blog posts about general adoption procedures, try to include information about the specific state, city, or even neighborhood you serve. Providing reliable, local legal information will appeal to local clients to your site who are more likely to seek out your representation. Geographically specific information also helps your blog feel personal, so clients in your city feel a sense of kinship and camaraderie when hiring your firm. Never underestimate the power of highlighting the fact that your business is locally-owned.
Refrain From Providing Legal Advice
Blogs should be informational in nature, but it is crucial to refrain from representing your blog posts as providing specific legal advice for a particular client. Instead, emphasize that you’ve included only general information and encourage clients to contact you for a consultation. Every situation is different, so it’s best to be informative in your posts without telling clients what to do. You’ll prove that you are capable of handling the situation but leave clients with a reason to seek your services.
Consider Hiring a Content Creator
Incorporating all of these aspects into your law firm’s blog can feel overwhelming, especially at first. In reality, successful legal blogs require quite a bit of planning and dedicated attention to gain traction. However, there is no reason for you to stress or worry about developing your firm’s blog on your own.
Hiring a content creator is a fantastic way to work in all of the above aspects of a successful legal blog without having to curate information and write it yourself. With expert help, blogs can be a huge asset when it comes to a family law firm’s online presence, creating a significant return on your investment. For the very best in content creation, contact the experts at RizeUp Media. With years of experience helping law firms grow their businesses, we are well suited to help make your family law blog work for you.
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