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January 25, 2022 | Bo Bryant | Branding

Assessing Your Firm’s Branding

When you are in the legal field, it’s easy to focus only on the clients and cases in front of…

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January 18, 2022 | Travis Hoechlin | Content Marketing

Creating Evergreen Content for Your Law Blog

The internet is a constantly changing landscape. While some things may be popular today, others are likely to be popular…

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January 11, 2022 | Bo Bryant | Content Marketing

Tips for Making Your Law Blog More Interesting to The Masses

Being in the legal field is all-consuming. Between the years of education, internships, training, and practice, it’s easy for decades…

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January 4, 2022 | Travis Hoechlin | Pay-per-click (PPC) advertising

Plan Your Firm’s Pay-Per-Click Marketing For 2023

Pay-Per-Click marketing has been around for quite some time. The method involves paying Google and other search engines to make…

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December 29, 2021 | Bo Bryant | Content Marketing

Updating Outdated Information on Google: How It’s Done

It’s no secret that Google is a vital part of the modern internet. Most people use Google’s search engine daily…

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December 14, 2021 | Travis Hoechlin | Websites Web Design

Creating a Logo for Your Firm

Logos are one of the necessities of every brand. No matter the industry or the company’s size, having a recognizable…

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December 14, 2021 | Bo Bryant | Websites

How to Decide on Your Law Firm’s Domain Name

Running a law firm involves a lot of attention to detail. Whether you are choosing a letterhead, paying the utilities,…

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December 7, 2021 | Travis Hoechlin | Websites

What Is a Persona, and Why Should Your Firm Have One?

For most people, business and personal are two entirely different sectors. However, businesses have operated on this model for quite…

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November 30, 2021 | Bo Bryant | Websites

Why You Should Optimize Your Law Firm’s Site for Mobile

You know that your law firm’s website is an important tool for reaching potential clients and driving business, but is…

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November 23, 2021 | Travis Hoechlin | Websites

When Should You Update Your Law Firm’s Website?

Creating a website for your law firm isn’t a one-time project but a long-term investment that requires ongoing reporting and…

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November 16, 2021 | Bo Bryant | Law Firm Marketing

How to Reach Your Target Audience as a Law Firm

No matter how many marketing materials your law firm generates and puts out into the world, they aren’t going to…

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November 9, 2021 | Travis Hoechlin | Law Firm Marketing

A Guide to Criminal Defense Law Firm Marketing

In the age of technology and social media, law firms must take full advantage of digital marketing techniques. Although word…

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November 2, 2021 | Bo Bryant | Web Design

Why Web Design Is Important for Law Firms

To succeed as a law firm in the 21st century, you’re going to need to create a website. Still, simply…

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October 26, 2021 | Travis Hoechlin | Digital Marketing

Is It Worth Investing in Digital Marketing?

To run your law firm, you’re going to need to invest your funds wisely. It can be a struggle determining…

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October 19, 2021 | Bo Bryant | Law Firm Marketing

How the Pandemic Has Changed Digital Marketing

Going through the COVID-19 pandemic has dramatically affected our society and how we function in our day-to-day lives. Unfortunately, few…

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October 12, 2021 | Travis Hoechlin | Social Media

How to Make LinkedIn Work for Your Firm

As an attorney, you already have a lot to handle—chances are, one of the last tasks on your mind is…

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October 5, 2021 | Bo Bryant | Content Marketing

How Outsourcing Your Content Can Save You Money

To successfully market yourself and your firm as a lawyer, it’s no secret that written content will be a necessity.…

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September 21, 2021 | Travis Hoechlin | SEO

5 Ways to Build Links

Search engine optimization (SEO) is nothing new. For many years, websites have been harnessing SEO tools to improve their website…

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September 7, 2021 | Travis Hoechlin | Social Media

8 Ways to Improve Your Firm’s Social Media Presence

Most law firms have a lot going on. Between numerous cases and the day-to-day tasks of running a successful business,…

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September 2, 2021 | Bo Bryant | Branding

5 Ways You Can Build Your Firm’s Brand

Owning and running a law firm comes with a lot of considerations and responsibilities. Though your focus is your clients…

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August 24, 2021 | Travis Hoechlin | SEO

How Locally Focused SEO Can Boost Your Law Firm’s Website Traffic

When encountering a legal issue, the first thing most people do is turn to an attorney to answer common questions…

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August 17, 2021 | Bo Bryant | Websites

Five Ways Your Website Might Be Alienating Your Client Base

After years of college, law school, apprenticeships, and associate jobs, it is highly likely that your experience as an attorney…

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August 10, 2021 | Travis Hoechlin | Websites

Interactive Page Elements and Your Law Firm: What You Need to Know

One of the primary functions of any business’s website is to influence your users and potential clients to take action.…

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August 3, 2021 | Bo Bryant | SEO

How Google’s Core Web Vitals Are Changing the Game for Law Firm SEO

The standards and metrics used by today’s major search engines to assess and assign search engine rankings are constantly changing.…

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July 27, 2021 | Travis Hoechlin | Content Marketing

9 Metrics to Measure the Success of Your Content Marketing Strategy

There is genuinely no escaping a company budget. For many companies, including law firms, it is essential to ensure that…

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July 20, 2021 | Bo Bryant | Content Marketing

9 Tips to Create Valuable Content for Your Law Firm’s Blog

When you run a law firm, it’s likely that your clients are your top priority. A major way to serve…

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July 13, 2021 | Travis Hoechlin | SEO

How to Increase Organic Traffic to Your Law Firm’s Blog

When it comes to digital marketing, there is a lot to consider. Everything from PPC to SEO to social media…

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July 6, 2021 | Bo Bryant | Content Marketing

7 Blog Post Ideas for Your Law Firm’s Website

Your law firm’s credibility, visibility, and popularity are no longer based on your talent and resources alone. Many clients find…

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