Going through the COVID-19 pandemic has dramatically affected our society and how we function in our day-to-day lives. Unfortunately, few fields have made it through the pandemic, totally unchanged—and that’s certainly the case for digital marketing.
The experience of digitally marketing yourself and your law firm won’t be precisely the same as it was pre-pandemic. However, not all these changes will be immediately obvious to marketers, at least if you’re not taking a closer look at the current situation.
Well, then what kind of impact has COVID-19 had on digital marketing, specifically? What has really changed? Here are just a few key examples, some of which you might have already noticed.
3 Ways the Pandemic Has Changed Digital Marketing
First, consider the many effects of the pandemic that have directly impacted digital marketing and how marketing typically functions. More than ever before, people are working from home—out of preference and necessity. The needs of customers and clients have also shifted due to how the pandemic has impacted the general public’s lives. As an additional consequence, customer or client behavior has been modified, meaning that digital marketers now need to take a new approach to successfully capture the audience’s attention.
More specifically, what has changed in the world of digital marketing?
Before the onset of COVID-19, the entirety of digital marketing wasn’t performed entirely digitally. Even in a field based around digital communications, the behind-the-scenes work still had a relatively substantial in-person component. That being said, the pandemic has caused this to change quite rapidly.
For instance, it wasn’t abnormal for consultations to occur as in-person meetings between a marketing agency and its potential client in the past. But, of course, this put some limitations on the organizations that digital marketing agencies could work with—there was far more of a geographical limitation.
However, as it’s become more normal to perform consultations (and other professional meetings) remotely, geography isn’t nearly as much of a restraint as it used to be. This can benefit digital marketers and their agencies, leaving clients with a broader array of options.
Although there are other ways to market your organization, digital marketing strategies have swiftly become one of the most critical areas to put time and effort into. Compared to other strategies, digital is a considerably more effective way to reach out to the largest possible client or customer base. This was true before the pandemic, and it has become more important than ever.
If your organization is neglecting its digital marketing efforts, it could be detrimental to your success—you’re not going to be able to reach out to such a large pool of individuals, especially since the public is more tied to social media and digital communications than before the onset of COVID-19.
And, naturally, your organization must be reaching a large number of potential clients or customers. Unfortunately, as a result of the pandemic, budgets have dwindled. If you’re looking to successfully recoup pandemic losses, your marketing strategy is going to need to make a more substantial, more wide-reaching impact than it had to in the past.
Without a solid digital presence, it’s going to be impossible for your organization to compete with others, as well as keep a consistent flow of business. Essentially, if you neglect your digital marketing efforts (or prioritize traditional forms of marketing), you’re putting yourself at a significant disadvantage.
Before the pandemic, it was fairly typical to see advertisements that featured groups of people, often in proximity to one another. This is because, at the time, this was what our “normal” looked like.
However, if you take a closer look at more recent examples of imagery in digital marketing campaigns, you’re probably going to notice a shift. Essentially, marketers have made an effort to reflect our current “normal” in their marketing materials.
Since the start of the pandemic, advertising has adapted its imagery to better reflect social distancing, as well as the limited physical contact we’ve been facing. If any previous images contradicted our current state of being, then digital marketers are likely to have strayed away from using them.
In essence, businesses and organizations must keep their advertising materials as up to date as possible. Generally, digital marketers will strive to uphold their clients’ current values and expectations. So, to stay relevant and avoid isolating themselves from customers, businesses have had to modify the visual aspects of their marketing.
Hiring a Professional Digital Marketing Company to Gain Business
Digital marketing is more important than ever before, and neglecting these strategies can do significant damage to your business or organization. Therefore, not only should you be employing digital marketing strategies, but these strategies are going to need to be effective and well-organized.
If you lack marketing experience, it isn’t necessarily simple to create a captivating, highly effective digital marketing campaign. In addition, setting up this sort of campaign will take time away from other components of running your business.
That’s precisely why it’s such a great idea to hire a professional digital marketing company if you’re looking to gain business in the era of COVID-19. Not only will professional marketers be able to craft a marketing strategy that will capture the attention of potential customers or clients, but they’ll also allow you to focus on running your business—rather than just marketing it.
If you’re an attorney, digital marketing will be essential to the success of your firm. If you’re failing to reach out to potential clients and be seen, you’re not going to have anyone coming to you for legal services. Due to the unique requirements of legal marketing, make sure to hire an agency that understands the ins and outs of marketing yourself as a lawyer.
At RizeUp Media, we’re experts at helping attorneys and law firms effectively market themselves. We’ll create a highly customized digital marketing strategy for your firm, allowing you to attract the attention of potential clients. You can get in touch with RizeUp Media through our contact form today.
Be the first to know about new client generation strategies for lawyers. High-value insights only, no spam.