You know that your law firm’s website is an important tool for reaching potential clients and driving business, but is it optimized for mobile? Many firms find it easy to focus their marketing efforts on developing and improving their desktop site yet fail to consider whether it’s properly responsive to other devices, such as cell phones and tablets. If mobile optimization isn’t already part of your marketing strategy, it’s time to make this a priority.
Most potential clients visit a firm’s website before deciding to contact them, and mobile searches continue to outpace desktop searches by a significant margin. When your site doesn’t recognize that a visitor is using a mobile device and automatically switch over to a more mobile-friendly format, that visitor will have a poor experience on your site and is far more likely to leave your site than to hire you for representation.
To give users the best experience and attract more clients to your firm, you need to optimize your website for mobile users. A professional web design company can ensure your website is equally functional and accessible on mobile devices as it is on desktop.
The Core Tenants of a Great Mobile Site
Before delving into why mobile optimization is important, let’s first establish what a great mobile site looks like for a law firm. The most valuable characteristics to be aware of throughout the mobile optimization process include:
Regardless of what service or product they’re researching, visitors want the ability to effortlessly and intuitively navigate from page to page. When they become confused about the structure or layout of your site and have trouble exploring your pages, they aren’t going to stick around to figure it out. In fact, you’re likely driving them right into the hands of your competition. Divide your site into simple sections for each aspect of your firm and include a sitemap that shows a full listing of your pages and how they relate to one another. This also ensures search engines know which pages are most important and can effectively crawl your site and index your content.
The website you create should be accessible to everyone so any potential client can easily access your content, find what they’re looking for without difficulty, and have a positive user experience. You should consider the needs of older users and users with certain disabilities (such as vision impairment) and make your site as simple to use as possible. This will improve the experience of all users, not only those with special requirements. Try incorporating additional navigational tools on your site, offering transcripts or voice-to-text features, adding descriptive summaries to images, or using in-sync captioning for videos.
It might seem superficial, but the appearance of your mobile site can make a big difference in user experience. If your site looks out of date or features inaccurate information, visitors will assume that you run your law firm in a similar way – without putting sufficient time and effort into understanding your clients and giving them what they need. A disorganized site can be confusing and difficult to navigate, leading to issues with functionality, and even unattractive colors or imagery can cause them to leave your site without even giving your firm a chance.
Your potential clients aren’t likely to be legal experts, so filling your site with technical jargon or drawn-out articles can be overwhelming. Organize your content into easily digestible chunks with descriptive subheadings and separate them with white space so users can quickly skim your pages to determine if they offer the right information. Avoiding littering your site with walls of text, opt for simple words and phrases so anyone can follow along, and define any terms that might be unfamiliar.
Mobile Device Usage Continues to Increase
Each year, the mobile user base is growing — smartphones and other mobile devices have become more integrated into our daily lives than ever before. Due to the growth of mobile device usage, it’s more important than ever that your site meets the needs of these visitors. If your firm’s site isn’t easy to access and use on a mobile device, then this is one of the quickest ways to sabotage the success of your firm.
For example, let’s say that a potential client is searching for an attorney with their smartphone. If they find their way onto your site, they’re going to expect that it is functional and intuitive and that they won’t have to struggle to navigate through it and find what they’re looking for. Most people don’t have the patience to figure out a confusing mobile site. Instead, they’ll struggle for a few seconds before they head back to their search query to find an alternative option. And just like that, you’ve lost this potential client to one of your competitors.
Mobile Optimization Is Key for Local SEO
We’ve certainly all heard it before, and probably more than once: If you’re going to digitally market your firm, you’ll need to concentrate on boosting your SEO. If prospective clients aren’t finding your site through major search engines, then your firm will go unnoticed by many people who would otherwise have considered your services. After all, it doesn’t really matter how great your legal services are if no one knows they’re available.
While there are many facets to improving your site’s search engine accessibility, local SEO is especially crucial for law firms. Most of your clients are going to be in your geographical area, and boosting your local SEO can ensure that you’re seen by the widest range of prospective clients in your region when they search for terms relevant to your firm. Many people use their smartphones to find businesses in their local area before paying that location an in-person visit, so you should be taking the immediate needs of these individuals into account.
Contact RizeUp Media Today
Optimizing your site for mobile may seem intimidating, but it doesn’t need to be a complicated or expensive task. In fact, it’s relatively easy to create a mobile site that’s easy to use and appealing to the eye when you have the right help. Transforming your site for mobile usage is a must for any attorney hoping to market themselves more effectively, and digital marketing agencies know this better than anyone.
At RizeUp Media, our experts specialize in law firm websites and can manage your entire website for ultimate optimization and mobile friendliness. We keep track of how your site is performing and make any necessary changes to ensure users have the best possible experience, whether they are using a mobile device, a tablet, a laptop, or a desktop computer.
If you have questions about our services, reach out to RizeUp Media using our contact form.
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