A newsletter is a simple and efficient way of staying connected with leads and past clients. A newsletter is typically a product-focused piece of content that resonates with the reader’s needs and goals. Brands that develop newsletters can provide their readers with industry-specific information, relevant recent news stories, and content geared toward their specific interests.

Law firms are service-focused businesses, and a properly crafted newsletter marketing strategy is an excellent tool for ensuring consistent interest in the legal services your firm provides. Newsletters can be a valuable and effective way to stay connected with past clients, demonstrate your legal expertise, and attract new clients. Newsletter marketing should be a part of every law firm’s marketing strategy.

Benefits of Newsletter Marketing

Modern digital marketing requires a multifaceted strategy. Paid media, social media marketing, inbound marketing, and email are just a few of the options available to every business. Your firm will generate the best marketing results by capitalizing on multiple digital marketing options in a cohesive strategy. Newsletter marketing can be an incredibly effective addition to any marketing strategy for several reasons:

• Newsletters take email marketing to the next level. Email marketing continues to offer some of the best returns on investment in digital marketing, and it’s relatively easy to create an email marketing system that generates positive results. Your newsletter can be more effective than other marketing emails because it will appeal to a wider audience. Even if some recipients are not interested in legal services, they can still have a positive experience with your newsletter if it includes valuable content.
• Newsletter marketing helps establish your brand authority. A newsletter should include timely content that pertains to your practice areas. For example, if you handle medical malpractice cases and a recent news story broke that pertains to medical negligence rates in your state, this offers you a segue for connecting your services to current market needs. Writing content around industry-related news is a great way to demonstrate your firm’s experience with specific topics.
• Newsletters are easy for readers to consume and generate positive experiences. A newsletter may contain different types of content in a single, easy-to-digest package. This gives your readers choices about what type of content they want to consume instead of pushing single pieces of content that may not directly appeal to them.
• Newsletter creation is easier than you might expect, and you can generate a tremendous amount of value with relatively minimal effort.

These are just a few reasons why it’s worth the time to investigate newsletter marketing for your law firm.

How to Design Your Firm’s Newsletter

If you decide to pursue newsletter marketing for your firm, you need to consider how this type of content functions and the average reader’s likely experience with it. A newsletter will contain snippets of multiple pieces of content that include links to each content piece. This provides the reader with the choice of which content appeals to them the most as well as a simple hub for consuming multiple pieces of content.

Develop your newsletter so that it is visually appealing and easy to read. A reader should open your newsletter email and be able to quickly ascertain the different types of content it includes and the information that is most relevant to them. Offering your email recipients a choice as to what type of experience they want to have is a great way to cultivate trust and brand authority. A well-crafted newsletter will be visually appealing, easy to navigate, and include timely and relevant content that resonates with the legal services you provide.

What Should My Newsletter Include?

Law firms have tremendous potential when it comes to content creation, and your newsletter can include many types of content snippets that direct your readers to different parts of your website, multiple pieces of content, and other useful information. A few examples of elements your newsletter could include are:

• Your most recent blog posts. A blog is an invaluable inbound marketing tool, and any law firm can create many different types of blog posts to build brand authority and increase website traffic. Include snippets of your most recent blogs in your newsletter, so readers can quickly click to read the full articles.
• Breakdowns of current events and recent news stories. Your law firm likely touches on one or more other industries, so be sure to demonstrate your firm’s experience and authority in your practice areas. These additions show readers that your firm is up to date on current events and in touch with the news stories most relevant to the type of legal services you provide.
• Seasonal tips and advice. Some types of legal cases are more common at certain times of the year. Consider adding seasonal sections to your newsletter or highlight legal issues common around certain holidays and special events.
• Case studies. While it’s not a good idea to include any client information or specific details, you can still provide your newsletter readers with a synopsis of a recent case. If your firm achieved a landmark case result or handled a particularly impactful or strange case, your newsletter is a great way to share this information with readers and further establish your professional credibility.

These are just a few examples of the types of content your marketing newsletter can include. It’s important to remember that you should not consider your newsletter as an advertising vector. Instead, think of it as a way to generate conversations with your target audience. By touching on multiple topics and providing several pieces of content in an easily digestible format, you’ll be establishing your brand identity and cultivating trust among your best potential leads.

Why You Should Work With RizeUp Media for Newsletter Marketing

Running a law firm is incredibly challenging, and it’s easy to feel as though you have left digital marketing on the back burner for too long. If you need assistance developing your digital marketing strategy or creating a newsletter for your firm, RizeUp Media is here to help. Our team provides a complete range of digital marketing services for law firms across all practice areas. We will help you create an email newsletter that delivers valuable content to the recipients on your email list to grow your brand authority and cultivate better leads. Contact us today for more details about the content marketing services we provide.