As our digital world continues to grow, so should your firm’s digital presence. You may already be using traditional marketing tools such as brochures or print ads, but it is important to also use online platforms to market your firm. When using a variety of tools to advertise, it is crucial to have cohesive branding to increase recognition and trust in your firm. There are many ways to merge your online and in-person branding to benefit your firm.
The Importance of Cohesive Branding
At first thought, branding might simply seem like designing an eye-catching logo. However, effective branding goes far beyond a company’s logo. Building a cohesive and recognizable brand requires you to have consistent color schemes, fonts, and voice throughout the platforms where you are advertising. Cohesive branding across all platforms your firm is using can lead to many benefits, including:
Making Changes to Branding
Just as cohesive branding is important, so is regular assessment of your brand. Assessing your brand ensures everything is up to date and gives the correct impression to clients. There is nothing wrong with making necessary adjustments to your brand to reflect updates to your firm, as long as the updates are made across all forms of your branding. With the use of social media, emails, blogs, print advertisements, and in-person messaging to reach potential clients, making brand changes can be a cumbersome task. Marketing professionals can help determine which changes need to be made and can execute those changes on your firm’s behalf.
Ways to Combine Offline and Online Marketing
Don’t put all your eggs in one basket — use a mix of offline and online branding strategies to help your firm reach a wider audience. Better yet, combine online and offline marketing tactics to increase brand awareness and engagement and get people talking about your firm. There are many ways your firm could combine offline and online branding:
A teaser could be an impressive statistic specific to your firm, such as, “Do you know how many DUI defense cases we lost last year?” Then a QR code can take the reader to a landing page that says “ZERO” at the top. The page can provide information about what to do if you are arrested for a DUI.
Regardless of which tactic you choose to combine offline and online marketing, remember that also merging your offline and online branding is essential. A successful combination marketing campaign leads to increased brand recognition, which requires you to have cohesive branding across all your platforms.
Contact RizeUp Media Today
Ensuring your branding is consistent across platforms is crucial, but the process of creating that consistency can be difficult for already busy business owners. Merging online and offline branding is important for increasing trust, building brand recognition, and saving time. Once you’ve mastered cohesive branding, you can more easily develop marketing campaigns that will get people talking about your business.
At RizeUp Media, we are experts when it comes to building cohesive branding for law firms. For more information on how we can help you build a cohesive online and offline branding strategy, contact us today.
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