Suppose you are in charge of overseeing digital marketing efforts for your law firm. In that case, you should know quite well by now the importance of incorporating web copy and content that helps your website rank high on Google’s search engine results page. These efforts, collectively known as SEO, help increase your law firm’s visibility when users search for keywords and phrases relevant to your firm, your practice area, and other key areas that relate to your law firm’s brand. However, all your efforts to bring additional users to your law firm’s website will be in vain if the website they land on is unattractive, difficult to use, excessively slow, or error-filled.
Think about the last poorly designed website you encountered. Perhaps you were attempting to click on a piece of content, but the site features loaded so unevenly that the page shifted, forcing you to click on an irrelevant ad. Perhaps the website was not intuitively designed, and you had trouble finding important site elements, like the shopping cart, “about us” section, or the homepage. Or, maybe you clicked away from a site that took far too long to load or looked as if it had come straight out of 1995.
Whatever the case, a webpage’s design and functional elements can drastically affect the experience users have, especially if it’s a negative one. The last thing you want is for potential clients seeking legal information to click away to the competition because your law firm’s site is less than optimal.
In the digital age, your law firm’s website must appear fresh and professional. However, professionalism and quality web design address much more than the visual appeal of the site. As we’ve stated, your users’ experience on your law firm’s page can ultimately determine whether they choose to reach out and convert into clients. Before you address the visual elements of your law firm’s website, ensure you have a handle on these essentials:
Once your legal website loads quickly, functions well, and supplies quality content to keep your users engaged, it’s time to ensure its design features serve to enhance user experience and display your law firm’s professionalism and expertise. To do it, you’ll need a sleek, modern, polished website that effectively communicates your brand identity. Consider these design tips:
You’re a busy, professional attorney with many day-to-day responsibilities involving your law firm’s operation. As a result, it can be tempting to simply plug a few of these design ideas into a generic web design template and hope for the best. However, true intuitive web design and web design for SEO is difficult to achieve on such templates.
Instead, consult with a professional website designer and web development team that can build a website with custom functionality for your law firm. The professionals at RizeUp Media will design a fresh-looking, professional website for your firm that helps you reach your SEO goals while keeping potential clients actively engaged on your page. For more information about web design for your legal website, contact RizeUp Media today.
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