Tom S.
Head of SEO
Tom S.
Tom S. (aka Surendra Tomar) is the Head of SEO at RizeUp Media and a Law Firm SEO Specialist with 15+ years of experience in Search Engine Optimization (SEO). He specializes in helping law firms improve their visibility in search engines and large language models (LLMs), increase qualified leads, and build lasting digital authority across Google, local search, and AI-powered search platforms.
Tom combines technical SEO, content strategy, local SEO, search intent, and topical authority with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies. His work helps law firms create authoritative, answer-focused content that search engines, answer engines, and LLMs can better understand, recognize, and surface, connecting firms with potential clients actively searching for legal services.
At RizeUp Media, Tom focuses on helping law firms increase qualified leads, improve search visibility, strengthen their digital authority, and become more discoverable across search engines and AI-powered platforms. His approach helps law firms stay competitive as the way people search for and discover legal services continues to evolve.
Testimonials
Here’s What Our Clients Are Saying
Travis and his team are responsive, creative, and attentive. They are attuned to the specific needs of my business. Highly recommend them!
Dorie Rogers
We have been using large nation-wide firms for marketing. And as usual, initial good service that tails off and gets worse. When Bo decided to open his own firm, I trusted that his attention to detail and personal service would be great, and I was right. RizeUp has…
Juan Armenta
RizeUp Media has taken an active, turnkey approach to our digital marketing. They provide a strategic, integrated and cost-effective marketing plan that is tailored to our short- and long-term revenue growth objectives. I have worked with Bo Bryant & Travis Hoechlin for several years now and their expertise,…
Jason Martinez
RizeUp Media delivers! I have used other marketing services, but none compare to the outstanding results RizeUp delivers. The company is professional, friendly, helpful and deliver where other marketing services fall short. Highly recommended!!
Michelanne Hrubic
RizeUp has been terrific. Their team of truly experienced experts and professionals worked very hard to put our business first.
Andrew Chivinski
We have tried three different web development companies and RizeUp is really the strategic partner we were looking for. They went beyond just putting up a website. They focused on what made our firm different and our goals regarding which clients to reach. I truly feel that we…
Drummond McCunn
I have used them for several months, after switching from Findlaw. They rock.
Raymond Hane
I recently started working with RizeUp Media for my law firm’s website and SEO work. I am so impressed with this company and highly recommend them.
Bill Cumming
We switched to RizeUp early in the year, and the new web site launched 3 months ago. We've already seen a solid uptake in calls from the web site, and a higher number of potential clients. Very solid work, and the people are friendly, responsive, professional, and great…
Matt Bangerter
We switched providers to RizeUp Media a few months ago. I was tired of having to worry about our website and the SEO work that is required to keep up with all the changes in Google Search. My prior provider was not responsive and barely did anything. RizeUp…
Kent Tierney
The RizeUp team is super responsive with their communication and timely with their deliverables. I have appreciated their straightforward advice and they've got my phone ringing.
Matthew Benzion
RizeUp Media has been an awesome extension of my law firm for several years now. From re-designing my website to crafting an effective digital marketing strategy, they have been instrumental in my success and growth. I look forward to working with them for years to come.
Joseph Ruiz
The RizeUp team was fantastic to work with. Top professionals at all levels that gave us a great website!
Linda A
RizeUp Media is a pleasure to work with! Their sophisticated strategies have greatly increased our web presence and their customer service is 2nd to none. I’ve worked with several SEO companies, and this is by the best.
Earl Dobson
Excellent group of folks here. They mean what they say. If they tell you they can do something, believe them. I am still amazed at the great job they did for me and continue to do everyday. I have never been more satisfied with a marketing company than…
J. Scott Smith
I have been the office manager at our firm for the last nineteen plus years. I have dealt with a lot of projects during my time. Rizeup has made this the easiest and most efficient project I have ever dealt with. When Gretchen Boudreaux contacted me, I had…
Deiedra Merrifield
Excellent work. Very responsive.
Louis Goodman
The whole RIZEUP team is a really well-oiled machine. Everyone from Sarah Starr, Nicole Wiebe and to Andrea Morua all worked getting our new site developed and up and running in an amazing amount of time. SUPER PROFESSIONAL!
Tracy Vaught
Mark Connolly
RizeUp has been great at guiding us through the launch of our law firm. Alison Elliot has been so patient and understanding with us and, while we had no clear idea of what we wanted from our website, she took what we said and Alison and her team…
Eric Gruzen
Working with RizeUp Media has been a wonderful experience! They provided me with an amazing design in a couple weeks— they listened to what I wanted and delivered!! The whole team has been phenomenal!!! I would highly recommend working with them!
Layne Dufour
Best company for website design. The process was easy and even fun! They do an amazing job.
Nellie O’Mara
I am amazed by RizeUp Media. They are professionals in every sense of the word. They don’t spam your inbox or harass you with calls. There is no call center you must navigate to get an answer, and it’s not some do it yourself platform. They allow you…
Dayton C. Meadows V.
What an incredible team of professionals - creative, efficient and a pleasure to design with. Our project was unique and required outside-the-box thinking, which was delivered in spades by RizeUp Media. Thank you to the team. Highly recommend working with these folks.
sonyapfeiffer
I’m extremely happy with RizeUp. They had my website up and running in a very reasonable time and the design is exactly what I wanted. I had previously been using cut-rate website providers and never got any traction out of those sites. They were mostly used as a…
Barry Wax
Gretchen and RizeUp Media are great to work with. They are very knowledgeable and fun people. It is always great when you work with people who can make the process enjoyable
Andrew Bougard
I recently tried Rizeup on a small campaign. I worked with Gretchen. I saw immediate action and results within two weeks! Their communication is prompt and professional. They work hard to match your needs precisely. I will DEFINITELY be using them on larger projects in the future!
Dyan Schnaars
RizeUp is a standup team. They provide monthly services for us and each month they exceed expectations. I appreciate their diligence, knowledge and commitment. I recommend their services!
Matthew Barhoma
RizeUp has done an outstanding job in providing SEO service for Ken R. Ashworth & Associates. Our law firm has been around for 30 years and RizeUp has taken us to the next level. RizeUp is always available for questions, meetings and discussing different strategies on our SEO…
Ann Edmonson
Paul H Park
I am thrilled to give RizeUp Media a solid 5 out of 5 stars for their exceptional website development, and SEO/Marketing services. They did an absolutely fantastic job on our law firm's project, exceeding all expectations. Their team displayed remarkable expertise, attention to detail, and a commitment to…
Robert Engar
Our experience with RizeUp Media has been wonderful! We previously hired another marketing company and only saw our dollars being spent with no additional income to our firm. With RizeUp, our ROI has been fantastic! We can't wait to see how much more growth our firm experiences with…
Nicole Holmes
Kristen and the team at RizeUp are fantastic and very easy to work with. I appreciate my new website and all the work they have done to help engage the community with my law firm. I would recommend using RizeUp and suggest giving them a call.
Jarred Bradley
As a personal injury lawyer in South Florida, I have been searching for the right marketing company to help propel my firm in an extremely competitive market. I have heard a lot of horror stories from other lawyers in the community, and was hesitant to commit. I heard…
Karen
RizeUp took a challenging situation for us and helped to make the process as streamlined and professional looking as possible. Our firm had 3 websites originally, two from before our partners merged, and used all three to create a professional, sleek, informative website. The website creation process and…
Glazer, Hammond, Ruben & Smets, PLLC
When our business first launched, we had a website built that was made very quickly and ended up being very plain. We were referred to Rize Up and they completely took our vision, ran with it and made it even better than we could have imagined. Our business…
Jamie Ramos
RizeUp has been very responsive and a terrific help to our firm. We appreciate the creativity and their efforts to highlight what makes us unique as a business.
Jeffrey Wolf
Rizeup has been incredible to work with. Very soon after signing up with them my phone started ringing much more than normal. I don't go a day without potential new clients calling the office. The entire staff is kind, patient and interested in my success. I highly recommend…
DeLisa Williams
Beautiful work. Wonderful team to work with. Very responsive. Absolutely love our website.
Michelle McGuire
My business partner and I had a great experience working with RizeUp Media in designing our new website. They were very helpful with ideas, responded quickly to emails and questions, exceeded all our expectations, and met our tight deadline to launch our new site. Highly recommend!
Stephanie Ruelas
My law firm has recently started using RizeUp for our internet marketing needs. They did a great job designing our website and really took into account our stylistic preferences while also providing their own input and knowledge during the process. I am very happy with how easy it…
Caitlin Epley
I recommend Travis and the Rizeup team highly. They understand not just our practice area, but the business of law, and crafted a individualized strategy unique to our firm. We're busier now than ever thanks to Rizeup.
Sang (James) Park
We are so thankful to RizeUp Media for helping our firm in revamping our website, managing our PPC, LSA adds. We are specially thankful for Annie Stern for always being so helpful in the transition, and all of her support. We definitely recommend their service to other companies.
U.S. Law Center
RizeUp is a unique agency for law firms that truly cares about achieving results for their clients and not just creating more activity. Legal marketing is extremely competitive and constantly evolving, so it is critical to partner with an agency with proven results and experience. We highly recommend…
Jon Cumberworth
RizeUp Media is an incredibly capable digital marketing firm. The communication and attention to detail really sets them apart. Also, they are flexible when it comes to changing marketing strategies, which is a big bonus when I'm not looking for 50 calls a day. Great experience thus far…
Tyler Clark
Carol Kendrick
Travis and his team have been exceedingly helpful in working with us to create an amazing website and help us maximize our reach with potential clients.They are super responsive and communicative anytime we have had questions. And super pleasant to boot. Can't thank them enough!
Michela Kuprian
Travis and the RizeUp team have been excellent for us. They built us a beautiful website that has helped our company gain traction in areas we were looking to improve on. The team is very communicative and goes above and beyond to accommodate its clients. We are thrilled…
William Reigel
Travis and everyone else at Rizeup Media are wonderful. They build the best websites, manage your site monthly and respond to any issues or questions immediately. I would absolutely recommend them.
Lindsay Steele
RizeUp Media is the BEST! Bo Bryant is the reason my business has always been successful. He is diligent in keeping constant contact with my firm. He gives excellent advice and continues to be the reason for this firm's continued growth.
Catherine Schwartz
My law firm is very pleased with the work that RizeUp has done for us. They built us a great website while improving our SEO. They are very quick to respond when we have a specific request, but they don't require micromanagement when it comes to their role…
Garrett Fry
RizeUp did a phenomenal job designing and editing my firm's website. The staff was responsive and creative. I felt that they listened and really understood our goals and vision- and then built on that. They walked through any ideas we had, but they also brought points forward for…
Marion K. Parsons
We use RizeUp on a couple campaigns. I run a small firm and its important to manage a budget and not waste money on ad-spend. I think the guys with RizeUp definitely get that and are conscious of our budget and communicate quickly and address issues as fast…
josh nielsen
Bo and Mark are the best with excellent customer service. Would highly recommend them to anyone.
Luz Bochnewich
The team at RizeUp are very customer focused and results driven. Unlike some of the "larger" marketing companies out there, RizeUp really shows that it cares about our success. Their terms are fair and their customer service is excellent. They always respond promptly to questions and they are…
Omid Nosrati
The team at Rize Up Media built us an excellent website. They were a pleasure to work with throughout the process and we look forward to future projects. We highly recommend Rize Up!
jeff chiuminatta
We noticed immediate response from the campaign RizeUp has created for us. I highly recommend them if you are looking to broaden your reach.
Sean Cook
RizeUp is awesome!
As they built our new website and shepherded us through the process of creating some new business branding videos, their input, experience, expertise, and super has been invaluable! They know what they are talking about and they care about their clients. Not much more you can ask for.”
Matt Easton
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