Kristina S.

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SEO Team Lead

Kristina S.

Kristina is an SEO Strategist with more than 9 years of experience across agency and in-house SEO, working with service-based businesses and, more recently, specializing in the legal industry. Her expertise spans technical SEO, on-page optimization, content strategy, local SEO, site architecture, and data-driven search strategy, with a strong focus on improving organic visibility, strengthening authority, and creating sustainable search growth.

As search continues to evolve, Kristina also works across Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and strategies designed to improve visibility in AI-powered search experiences and large language models (LLMs). She focuses on making content and websites easier for both search engines and AI systems to understand, trust, surface, and cite, while keeping user intent and business goals at the center of every strategy.

Her approach combines technical expertise, content strategy, data, leadership, and emerging search technologies to help law firms stay competitive across traditional search, Google AI experiences, conversational search, and the next generation of search.

Kristina S.
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