There are several factors involved in determining the quality of your law firm’s website, which in turn can have a significant impact on the strength of your SEO, directly influencing the number of people exposed to it. Reliability and relevance are both considered very important in this regard. When potential clients query the Internet for lawyers that can provide appropriate legal assistance, the algorithm will seek to match them with the result that will best answer said queries. Websites that consistently provide accurate information – while also matching the keywords used – will prove ideal results.
Unfortunately, information isn’t static, especially when it comes to legal issues. Often changes are made regarding federal and local laws, and failing to reflect those changes on your legal website will make your content seem unprofessional to readers. This is why regular website maintenance and updating is an extremely significant step in content roadmaps.
Investing in web design can go a long way towards ensuring that you have a solid foundation to work with. However, if you’re reliant upon a webmaster to make any changes to the site, it will be difficult to keep the information current. A solid content management system can significantly streamline the process, allowing you the control necessary to keep your website in top condition.
A content management system is a piece of software that helps users manage their digital content. That includes both the creation and the ongoing editing of content. These are generally used for enterprise content management and web content management, which is specifically meant for websites.
Two main components make up a CMS: the content management application, or CMA, and the content delivery application, or CDA.
The CMA is a user interface that gives people the ability to alter their website content, whether that involves adding new content, modifying existing content, or removing content altogether. Generally, these sorts of changes have to be made by the individual responsible for maintaining the website, someone with extensive knowledge and skills in the area of web design. This can be a frustrating limitation when small changes need to be made. Having access to the CMA allows anyone with even the most basic understanding of websites to make those changes without complication.
The CDA is an application that takes all the changes and information you input via the CMA and translates it into working code, applying those changes to reflect on the website. Without the CDA to perform the actual work, the CMA is just a shell. However, the CMA is what enables users to easily indicate what they want to happen on their website. Together, these contribute to a powerful tool for web design and content management.
Designing a website from scratch is hard enough, but when you want to make changes, you have to be mindful of ensuring that any additions, substitutions, or removals are applied to the right portions of the code. This is why these sorts of changes generally have to be made by a professional webmaster.
A CMS system works as a sort of translator between an individual and the code for their website. For instance, envision a scenario where the individual would like to have a section of text on one of their webpages bolded. When accessing the user interface portion of the CMS, they can easily navigate to the page they wish to edit, select the section of text they would like to have bolded, and click on the button that says “bold.” Voila! The text is now bold. This is all that the individual sees. However, on the backend, what the CMS is doing is locating the section of code that applies to the page in question and then inserting new bits of code that tells the website to bold the text. Once the code has been altered, the finished webpage will correctly reflect the change.
Given that no extensive coding knowledge is required to utilize a CMS system, businesses have much more control over their website. Not only is anyone on your team able to make necessary changes, but you can also facilitate collaboration between multiple parties using CMS. That means that you can have people from various departments working on different aspects of the website, such as those in charge of content creation, graphic design, or security measures, all working on making adjustments and improvements at the same time.
CMS systems also tend to include additional features that help you optimize your site and strengthen SEO, such as allowing you to customize meta descriptions for your pages and add in alternate text for your images. This makes your website more accessible to search engine algorithms, making it more likely that your page will rank highly on search results pages.
While there are multiple CMS systems available online, they often have strict limitations concerning customization and are generally designed with a one-size-fits-all approach. This means that often they’ll lack the specific features necessary for your business. That’s why at RizeUp Media, we provide our clients with a unique CMS system designed specifically with their website needs in mind. Our team has extensive experience in web design and development. We know how much of a difference it makes to provide growing businesses with individualized tools built exclusively for them. For more information on how our CMS systems and web design services can help you accomplish all your business goals, contact us via our online form, or call us at 949-424-7493 today.
Be the first to know about new client generation strategies for lawyers. High-value insights only, no spam.