If a potential client doesn’t have experience working with lawyers, they may not realize when they are in a situation that warrants legal representation. Providing a blog post can help draw in business that is currently ignorant of your potential to help.
Many people respond well to a list of clear, accomplishable steps, especially if they are experiencing a crisis. If you publish a legal “to do” list of sorts about certain situations, such as a car accident, workplace injury, etc., you’ll be able to attract people in crisis mode who are looking for a plan.
Providing a simple, comprehensive breakdown of some of your practice areas can make you seem more accessible and help potential clients understand the situations you can help resolve.
Even if your consultations are not free, spelling out the process will likely get new clients through the door.
By getting into some basic answers via a blog post, you not only give people peace of mind about contacting you, but you also make your firm seem more approachable.
General information is always a good idea for your law firm’s blog because it brings in people who are not necessarily looking for a lawyer but who want information.
Reinforcing the ways in which attorneys can help outside of a defense scenario is helpful. This reminds potential clients that you are available for myriad legal tasks.