How Poor Website Design Could Be Killing Your Law Firm’s Conversion Rate

Website design is a broad subject. There are many aspects to this concept that all play an essential role in a website’s overall function and success. Online design has moved far beyond aesthetics, encompassing requirements that are much more complicated to control.

All aspects of website design are more important than ever. With nearly unlimited access, customers have more choices than ever. This means that if a website is poorly designed, the user has no reason to stay. Instead, they can simply move on to the next result to find what they’re looking for.

The days of relying on your company’s unique attributes are long gone. Though many things may make your law firm special, you need to put your best foot forward online. Without proper website design, you are likely facing low conversion rates and diminished profits. Fortunately, there’s a lot you can do to reverse this trajectory and get your firm’s website back on track.

Digital Business Card

Websites have been recently called the “modern business card.” Even if you still hand out physical business cards with your contact information, that card likely has an address for your firm’s website. This essentially means that you are asking every person to visit your website and contact you there.

If your website doesn’t look good, it doesn’t bode well for your firm. Outdated designs, old or low-quality images, and a lack of unique branding can all influence the perception of your company. This is the equivalent of giving someone a simple, forgettable business card or one that is ripped and dingy looking.

Your website must give the impression that you want it to give. A customer should get a sense of your values, your strengths, and your accomplishments within the first 30 seconds of visiting your website. If this information isn’t clear, is hard to find, or is missing altogether, your business card isn’t going to have the effect that you want it to have.

You Must Be Remembered

Aesthetics are still important when it comes to online design. Your firm’s brand will be what users remember and what they’ll use to navigate back to your site when they need you. With a significant investment such as legal services, many clients want to look around before they decide to commit. If they want to come back to your site but can’t remember which one it was, they’re not going to convert.

Using more unique designs, color schemes, and modern fonts can really help increase how clients remember you. Conversely, if your website’s design is old or no longer relevant, you’re losing out on business.

Branding

It’s important that your law firm has cohesive branding, and your website design is at the heart of that. There is no more obvious way to integrate your overall brand because all aspects of a brand exist on a website. Color, font, language, mission, icons, and voice are critical to a brand and a website alike. If your website doesn’t reflect your brand, you’re missing out on the most important way to present yourself.

Especially when it comes to legal services, clients want to know that you are experienced, confident, and know what you are doing. The first part of that is knowing who you are as a firm. If you don’t have a solid idea of your firm’s aesthetic, potential customers will be able to tell. Unfortunately, this is a weakness when it comes to conversions.

User Experience

As mentioned, website design has gone far beyond aesthetics. Though the way things look is still critical, user experience is at the forefront of design right now. UX designers are reviewing everything from websites to packaging to office supplies.

This is to say that your website must be usable to compete. This has always included standards such as fixing broken links, adjusting buttons and forms to be properly placed, and ensuring that your page’s media isn’t too big to load quickly. However, the standards have gone up. In addition, your website must be intuitive and make sense to various users. Over-engineering can make your site look fantastic but be difficult to use while having an overly simplified website can have the same problem.

Google’s Core Web Vitals have played a significant role in how user experience is quantified. If you don’t meet the fundamental standards for usability, Google won’t rank your website very highly. This means that if your website’s user experience is bad, Google will protect users from having to experience your website.

Invest in Your Website

When a company doesn’t allow proper time and funding to its website, it’s clear to the users who visit it. For a law firm, it’s not a good sign if the website looks cheap or poorly made. This indicates that you don’t have the funding to maintain your website.

Though this may not be the truth, it’s essential to know how your clients will interpret things. Just as you wouldn’t opt for a shabby office, you don’t want to settle for a rundown website. Investing in your website is on par with decorating your office space or choosing a location to take a client to lunch. These things feed into the perception of your firm and are ultimately prominent players in getting customers to convert.

SEO Professionals Can Help

In many situations, law firm employees simply don’t have the time or the experience to properly update a website. Legal services are in constant demand, and monitoring a website is a nearly full-time job. Though you may be able to make a few tweaks on your own, it’s best to hire a professional if you’re looking for an overhaul.

You can ensure that your money is well spent and the job will be done correctly by hiring a professional. A comprehensive assessment can give you a great starting point to bring your firm into the modern era. With professional digital marketing services, you’re bound to see increased conversions and higher inquiry rates, which is money straight into your pocket.

For more information on how our team at RizeUp Media can help your firm thrive in the online world, contact us online today.